Leveraging Content Strategy for Legal Websites to Increase Access to Justice

October 23, 2023

In order to increase access to legal information and resources, it is important to be strategic with content creation. Crafting compelling and informative copy for legal websites is a nuanced skill that requires a balance between breaking-down complex legal information and ensuring accessibility for diverse audiences. This blog post addresses content strategy for legal services websites, and provides tips on creating user-friendly, informative, and engaging content.

  • Plain Language

Complex legal jargon can be a barrier between legal professionals and the public. A pivotal aspect of content strategy is the translation of legal language into simple terms. Legal services websites must prioritize clarity, opting for plain language that makes legal information accessible to a wider audience. A2J Tech’s Accessibility Guide has more tips on using plain language for information-heavy legal websites. 

  • Information Architecture: Organizing the Online Legal Landscape

An intuitive information architecture forms the backbone of effective content strategy. Legal services websites often house many legal documents, articles, FAQs, and resources. By categorizing and structuring this content in a logical and user-friendly manner, visitors can seamlessly navigate through all the legal information.

The challenge of content strategy lies in delivering substantive legal information without overwhelming the reader. Utilizing bullet points, summaries, and visual aids can distill complex concepts into manageable portions, allowing users to grasp essential information without feeling confused. 

  • Engaging Visuals and Multimedia

Legal services websites can leverage the power of images, infographics, and videos to enhance content engagement. Visual representations can simplify legal procedures, making them more relatable for visitors. Videos featuring legal experts addressing common concerns offer a personal touch, fostering a sense of connection and trust.

  • Contextualizing Legal Information

Context is key in the legal domain. Legal services websites can enhance content strategy by providing real-life scenarios, testimonials, and case studies that illustrate the practical application of legal principles. By simplifying difficult, abstract legal concepts and contextualizing them through practical, real-life applications, users can better grasp the implications of legal decisions on their own lives.

  • Fostering Trust and Credibility

A transparent and authoritative tone is important in legal content. Content strategy should emphasize accurate citations, references to relevant legal statutes, and the inclusion of legal professionals' insights. This not only assures the reader of the credibility of the content, but also instills a sense of trust in visitors seeking reliable legal information.

Creating modern, intuitive websites can be a useful way to ensure that the most important information regarding your legal services reaches a wide audience. Conducting user testing and user research activities can also supplement efficient content-creation strategies. Following these simple tips can enhance your organization’s reach and increase access to information and justice. 

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