Brand Kit & Guidelines
A2J Tech Brand Kit
Access our comprehensive media kit to get a deeper insight into our brand. Our media kit includes high-resolution images, detailed information about our organization's branding, and other essential information on our design and accessibility guidelines. Perfect for media professionals, partners, and anyone interested in promoting our brand, this kit is your go-to source for all our branding materials.
If you have any questions about proper usage, don't hesitate to reach out to us.
Colors
The A2J Tech color palette is designed to be accessible, including for those with visual impairments. To ensure that your usage of background color and foreground text color is accessible, please consult the guide below.
Main Background Colors
White Text
HEX: #291D89
RGB: 41, 29, 137
HSL: 247°, 65%, 33%
CMYK: 70%, 79%, 0%, 46%
White Text
HEX: #0D245C
RGB: 13, 36 , 92
HSL: 223°, 75%, 21%
CMYK: 86%, 61%, 0%, 64%
Black Text
HEX: #9DBCF8
RGB: 156, 188, 247
HSL: 219°, 85%, 79%
CMYK: 37%, 24%, 0%, 3%
Black Text
HEX: #FF8E7E
RGB: 255, 142, 126
HSL: 8°, 100%, 75%
CMYK: 0%, 44%, 51%, 0%
Neutral Background Colors
White Text
HEX: #202427
RGB: 32, 36, 39
HSL: 206°, 10%, 14%
CMYK: 18%, 8%, 0%, 85%
White Text
HEX: #4D4F52
RGB: 77, 79, 82
HSL: 216°, 3%, 31%
CMYK: 5%, 2%, 0%, 68%
Black Text
HEX: #FAF9F6
RGB: 250, 249, 246
HSL: 45°, 29%, 97%
CMYK: 0%, 1%, 2%, 2%
Black Text
HEX: #F0F4FF
RGB: 240,244,255
HSL: 224° , 100% , 97%
CMYK: 6%, 4%, 0%, 0%
Logos
Whether you're creating digital content, print materials, or anything in between, our logos are designed to represent our brand consistently and effectively. Please adhere to our usage guidelines to maintain the integrity of our brand identity.
Primary Logo
Use the primary logo on white only. Do not use the primary logo on any colour background or image.
Light Variation
Use the light variation logo on dark colour backgrounds or images. Always check accessibility standards to make sure we pass.
Dark Variation
Use the dark variation logo on light colour backgrounds or images. Always check accessibility standards to make sure we pass.
Typography
A2J Tech brand's typography primarily uses Plus Jakarta Sans. This is a sans-serif font, making it easy to read.
Plus Jakarta Sans
Plus Jakarta Sans is used for all header and content paragraphs.
